What Does Dragons’ Den Do To Your Website and Social Media?
On March the 2nd, Velocity Digital client, Cheeky Chompers appeared on Dragons’ Den. We’ve worked with Julie and Amy since they launched in February 2013 and have taken great delight in watching them grow ever since. They filmed Dragons’ Den in April 2013, so a lot of time has passed since then. At the time time of going to air, they’d sold 29,000 of their ‘Neckerchews’ and are stocked in retail giants such as John Lewis. The Dragons failed to invest (I’m sure they would’ve been fighting over them if the pitch had taken further into Cheeky Chomper’s journey!), but they all loved the product.
On the night of the show, I went to Julie’s house in order to man the social media pumps. It was one of the craziest few hours of my career, sparks flew and blisters (nearly) formed! I love data, and thought it would be great to share some insight into what happens to a business’s social media and web traffic when they appear on Dragons’ Den.
The Social Media Stats
Twitter – followers
On the day before the show, Cheeky Chompers had 1001 followers. The figure now sits at 1354 – It jumped by over 200 in the space of three hours. This compares to 76 new followers in the whole of Feb. The beauty of this follower increase is that so many of them are relevant – parents looking for a product to help with teething. The only valuable audience is a relevant one!
Mentions
I use Sprout Social to search for mentions of Cheeky Chompers and their product, the Neckerchew (and various spelling variations) at all times, so on the night of the show, Sprout was working overtime! The figures below cover March 2nd and 3rd, the day and the day after the show, the natural peak of the buzz.
This Week’s Most Shared Social Media Content
Friday! Day of the Camels! There’s a whack of social media content that does the rounds, and I like to take a look at Buzz Sumo to see what content related to social media has been shared the most in the past week. I say ‘related’, as it often takes me off on strange tangents, but I like that. Hey, it isn’t always about marketing you know! Here we go…
California allows minors to delete social media posts, with ‘erase’ law
California has passed a law that makes social networks such as Facebook have to allow teens to erase social media updates that they may regret. It’s a little confusing, as the big networks allow people of all ages to delete updates. According to Jimmy Steyer of Common Sense Media - ”This puts privacy in the hands of kids, teenagers and the parents, not under the control of an anonymous tech company,” I’m not sure how anonymous the ‘tech’ companies are, but I’ll let that one go. Anyway, you can read this full post over on foxnews.com.
Shares – 8828
Guide to Facebook Reach: What Marketers Need to Know
Have you seen a drop in your Facebook performance? Are women turning a blind eye to you? Is ‘that doesn’t normally happen’ no longer working as an excuse? Sorry, I was back in my copywriting days there for a moment. Facebook has various types of reach, from organic to viral, and the fact is that that reach has been getting strangled for a while now, unless you show Mark and co. the reddies. This post over on Social Media Examiner, will explain reach to you and make you feel smart. And more attractive to the opposite sex.
Shares – 5628
Social Media Saves Ernie from Euthanasia
Ernie is a 3-year-old ‘mixed breed’ (aka mutt), from Orlando. The poor fella was due to be put down, but Facebook came to his rescue. This really is a nice story and I suggest you read it all over on ‘Life with Dogs‘ – ‘a world leader in dog news and entertainment’. I love the web.
Shares – 4872
There you have it folks. Have a wonderful weekend. Remember, bananas are evil.
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Pic credit - http://www.flickr.com/photos/8227580@N08/ creative commons
Quick Guide – Google Analytics Real-time & Link Tracking
My name is Mike, and I’m a Google Analytics (GA) addict. There, I’ve said it. This post is not urging you to become an addict, but to spend some time looking at Google Analytics real-time on a daily basis.
Why Mike?
First and foremost, it shows you the flow of people through your site as it happens. For example, I particularly like to have a peek when I’ve just posted a new blog post to the Velocity site and then sent it out across social media etc. What does this tell me?
- What platform is returning immediate traffic to the site?
- Where do people go once they’ve visited the blog post?
- Where are they located? (this can still be sketchy due to IP/mobile)
- Are any of my Google Analytics ‘goals’ being carried out right now?
- The device type being used – desktop/mobile/tablet
Now, all of this info is available in the full reports within GA, and is very valuable, but I really do recommend dipping into real-time from time to time. As you can see, I tend to have it live on my second screen – not all day as it would of course be distracting, but when I’m doing a lot of marketing activity or blogging, I will have it open to glance at. I often experiment with posting blog posts at different times of day – watching real-time allows me to gauge the initial surge of traffic (one of which wasn’t occurring in my image here!). Give it a go, Google seem to be developing it fairly regularly. Access from the ‘Real-time’ menu. Funny that. Next up – link tracking!
