This blog has been focussed on the Amy’s Bakery Company social media meltdown this week – I’ve found it to be a fascinating tale of social media gone wrong and how it can cause a cross-media frenzy! Whether it is all legit or not remains to be seen, but a great case-study whatever happens. My posts on the subject have been hugely popular, both from a search perspective but also sparking debates on Google+, massive levels of tweets and shares across Facebook. The traffic is actually growing, and as we speak, there’s 172 people reading the initial post right now.
Was this surge in traffic an aim of mine?
Of course it was. Yes, I wanted to give my opinion on the debacle but I knew that if I wrote a well-optimised post, it would start to attract search traffic. Relevancy is key!What did I do to ensure search engines would pick up on it?
- Made sure the post title included ‘Amy’s Bakery’ and ‘social media’
- Asked a pretty strong question – Can You Recover from an Amy’s Bakery Style Social Media Meltdown? – this is important for grabbing people’s attention
- Ensured the meta data was spot-on and again included the relevant keywords
- Looked to spark a debate by asking a question at the end of the post – this helps with relevancy if people start to comment
- Shared it widely across social networks and add it to Google+ – I’m finding using G+ leads to much quicker indexing
- The posts have also been featured on Social Media Today, which has also driven traffic to the original piece