Who’s Winning the #indyref Social Media Battle?
As the Scottish independence referendum polling day of September 18th looms, the battle between the Yes and Better Together campaign intensifies, but who is making the best use of social media to communicate their campaign messages, sway opinion and win support? In this post, I’ll take a look at each campaign’s use of social media and crown a winner, based on my opinion of how social media should be done and any available stats. I’ve based this on the official, central accounts as they should be a key focus for each campaign. I may look at further accounts in the future. Ding, ding, round one…
Visual Content
The key piece of content we’ve been seeing used by both sides is imagery, and with the social web becoming more visual that ever, this makes perfect sense. When using imagery on social media, your aim is to get a message across in a simple, visually appealing fashion. You want people to understand your point and be urged to take action – either by interacting with your post, sharing it or being compelled to take further action. Lets take a look at some examples from each campaign.
Yes
There’s a strong message via the quote used in this image and the fact that the source of the quote is also stated gives it stature. It’s a short, sharp message and easy to digest. The design is effective yet simple and the overall quality of the image is strong.
Stats from the Facebook post that included this image – 208 shares, 50 comments and 820 likes.
What’s Been Happening at Velocity Digital? April 2014
It’s been a very busy time at Velocity Digital, new staff, clients and services! Read on to find out more…
Client news
New clients
We’ve recently moved into the travel sector with Lifehouse Spa & Hotel in Essex and Exotissimo Travel signing up within the space of a week! Both businesses will be fully outsourcing their social media marketing and communication to the Velocity team and we’re very excited to be working with both. Exotissimo is based in Bangkok and represents our first move into south-east Asia. With further clients in Australia, we are certainly spreading our wings!
And here’s a snapshot of news from some of our clients:
Cheeky Chompers
Our wonderful kids retail client, Cheeky Chompers appeared on Dragons’ Den in March, the response has been huge and their Neckerchew product had been flying off the shelves! You can see the Cheeky Chompers story in the infographic here that we produced as part of the Dragons’ Den campaign. We’ve also written a case-study that takes a look at the effect Dragons’ Den has a businesses website and social media, read it here.
Scottish Canals
Our work with Scottish Canals continues as we move towards finalising the social media strategy that will ensure the great opportunities that Scotland’s canals have to offer the Scottish public and beyond are communicated in an effective and engaging fashion.
Eat24 Slaps Facebook Hard – Facebook Replies with ‘Meh’
Unless you’ve been living under a mineral-based lump for the past three days, you’ll have read the letter that take-away food delivery service, Eat 24 published, stating that they intend to leave Facebook due to its nasty news-based algorithm squeezing the life out of their reach and the apparent major money-grab that we’ve witnessed in recent times. It’s an amusing read! They stated they would end their Facebook presence on Monday 31st March, and they have done just that from what I can see. Read on for the Facebook response and my advice on your Facebook presence.
