Some Light Reading

5 LinkedIn Profile Pics to Avoid

01/09/14
By Mike McGrail

passportblog

Monday is here and along with it, Autumn, for some this may be a depressing thought, so I though I’d write something light-hearted to raise spirits and perhaps even a smile. Every single day I see LinkedIn profile photos that make me chuckle, wince and tut. Your LinkedIn pic is a beacon on the network, it appears on your profile of course, but it is also splashed across the pages in ‘people you may know’ etc sections. Avoid the following pic styles…

1 – The passport shot 

Who ever looks good in their passport pic? Most of us are staring wide-eyed at the lens, or looking slightly criminal. There’s a high chance you’ll look washed out due to the terrible lighting and there certainly won’t be any character shining through. Keep your passport shot for customs people!

2 – The moody shot

Trying to look pensive? Deep in thought? Intense? You don’t, you just look like you’re doing a poo. Sorry.

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Social Media Marketing

We Should all Strive for Ice Bucket Challenge Simplicity

22/08/14
By Mike McGrail

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Have you heard about the ALS Ice Bucket Challenge? I bet the answer to that question is yes! People from all walks of life are drenching themselves in iced water to raise funds for ALS (and other charities, which is another issue all together). It’s a web phenomenon and has spread at lightening pace with celebrities, ex-Presidents and it would seem all of your friends taking part (not been nominated yet? You will be…). It has raised over $22mil for the ALS charity, which is obviously rather amazing.

Why has it worked so well?  

First and foremost, it’s simple in many ways:

  • The stunt itself is easy to do, all you need is some buckets and some cold water
  • The capturing of it is simple – use a smart phone and then post it to Facebook (the main platform people are using to post videos, but Twitter etc are playing a key part in the spread)
  • The viral mechanism is simple – in your video, nominate three people to take up the challenge within 24 hours – this keeps things moving
  • Hashtags help to pull it all together and aid people in spreading the word
  • Pretty much anyone can do it, unlike previous campaigns such as #nomakeupselfie, which excluded (most) males
  • It’s easy to donate via SMS

There’s another factor at play here though – it’s actually a pretty nasty thing to go through, a right old shock to the system and the anticipation of the person who’s about to take a freezing shower is great to watch, then their quite often funny reaction to the dousing continues to appeal to a number of our emotions and senses. It makes everyone involved feel something, which is always a sure-fire route to success.

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Velocity Digital News & Jobs

The Social Media Briefing – Edinburgh Sept 25th 2014

20/08/14
By Mike McGrail

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Is your business using social media as part of your marketing and communications activity? Is a boost required? Perhaps you are looking to make your first moves in the social media world?

If you struggle to make sense of the current opportunities and issues within social media and need clear information and opinion from a highly experience source, our Social Media Briefing session may well be exactly what you need!

This three hour session will take a look at the following areas:

  • What are the key social media platforms and how do they apply to marketing and communications?
  • How to maximise the potential for these platforms
  • What are the emerging platforms are are they relevant?
  • Integrating social media across your marketing and communications mix
  • Analysis and reporting – what should you be measuring and how?

Please note, this is a small session with a maximum of six attendees, meaning you’ll have plenty of opportunity to ask questions directly related to your business. This is not a ‘hands-on’ session – you won’t be in front of a computer, learning how to write tweets etc –  it is however a packed full of information and insight that can be immediately applied to your approach and will be very interactive.

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Latest blog posts

5 LinkedIn Profile Pics to Avoid

Monday is here and along with it, Autumn, for some this may be a depressing thought, so I though I’d write something light-hearted to raise spirits and perhaps even a smile. Every single day I see LinkedIn profile photos that …

Read more >

We Should all Strive for Ice Bucket Challenge Simplicity

Have you heard about the ALS Ice Bucket Challenge? I bet the answer to that question is yes! People from all walks of life are drenching themselves in iced water to raise funds for ALS (and other charities, which is …

Read more >

The Social Media Briefing – Edinburgh Sept 25th 2014

Is your business using social media as part of your marketing and communications activity? Is a boost required? Perhaps you are looking to make your first moves in the social media world? If you struggle to make sense of the …

Read more >

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m.mcgrail@velocitydigital.co.uk