The Importance of Reactive Content Production
This blog has been focussed on the Amy’s Bakery Company social media meltdown this week – I’ve found it to be a fascinating tale of social media gone wrong and how it can cause a cross-media frenzy! Whether it is all legit or not remains to be seen, but a great case-study whatever happens. My posts on the subject have been hugely popular, both from a search perspective but also sparking debates on Google+, massive levels of tweets and shares across Facebook. The traffic is actually growing, and as we speak, there’s 172 people reading the initial post right now.
Was this surge in traffic an aim of mine?
Of course it was. Yes, I wanted to give my opinion on the debacle but I knew that if I wrote a well-optimised post, it would start to attract search traffic. Relevancy is key!What did I do to ensure search engines would pick up on it?
- Made sure the post title included ‘Amy’s Bakery’ and ‘social media’
- Asked a pretty strong question – Can You Recover from an Amy’s Bakery Style Social Media Meltdown? – this is important for grabbing people’s attention
- Ensured the meta data was spot-on and again included the relevant keywords
- Looked to spark a debate by asking a question at the end of the post – this helps with relevancy if people start to comment
- Shared it widely across social networks and add it to Google+ – I’m finding using G+ leads to much quicker indexing
- The posts have also been featured on Social Media Today, which has also driven traffic to the original piece
An Update on Amy’s Baking Company Social Media Meltdown
Update 20:08 16/05 – I’ve been told by a reliable source that there was an offer of a reality show on the table from Bravo before all of this crazy stuff happened. A little bit of me is starting to think ‘stunt’. Just a little bit though! There’s also a Reddit thread by an ex-waitress from Amy’s here.
The social web was crazy yesterday for the Amy’s Baking Company social meltdown story. I wrote about it here and due to that, the Velocity Digital blog had its busiest day ever. THANKS SO F***** MUCH AMY. So what’s the situation now?
They’ve called in a PR mop-up man
It would appear that Jason Rose, well known for clearing up PR nuclear disasters, has been called in to try and save the day. A hard task! He was interviewed on Arizona radio station kdkb.com (hear the interview on the link) before it was announced that he was apparently taking up the task. In that interview, he pretty much states that Amy’s has no chance of recovery and that they should shut it down. Interesting. Well, it appears he has changed his mind and is behind their next move…
The grand re-opening
Head over to their Facebook Page and you’ll see details of the grand re-opening…
Will this work? They say that people will be able to see the real Amy and Samy. I’m sure that anyone can sugarcoat themselves for one night. I suggested yesterday that they donate a sum to charity for each CAPS LOCK letter they used in their Facebook activities, I was kidding, but it does seem they will be making charity donations. To a cyber-bullying charity. The mind boggles.
The taking tips from servers issue seems to be the main thing on their agenda, a terrible thing to do, but I think their behaviour on Facebook is worse. That post has over 7,500 comments. Some are very funny. A lot of people said to me yesterday that it has been great for their Likes etc on Facebook. I can’t help but feel that a huge amount of those are purely people wanting to watch the carnage unfold. And unfold it has! They will get next to zero value from that increased audience.
What will happen next? I’ll be watching closely. This is the mother of all case-studies.
Update 14:14 16/05 – Turns out the owners have a criminal past. Info here.
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Can You Recover from an Amy’s Bakery Style Social Media Meltdown?
Something truly awesome happened on Facebook on Monday night. Arizona based Amy’s Bakery Company, had a complete and utter social media meltdown. We are talking biblical proportions here people! You’ve probably read about it all ready, but I’ll set the scene anyway…
- The restaurant recently featured on Gordon Ramsay’s Kitchen Nightmares – he dropped them half-way through as they were too hard to work with!
- On Monday night, the owners, Samy and Amy took to Facebook to respond to some negative comments about their food and pricing
- The thing is, they weren’t addressing issues in a calm and composed fashion. They lost the plot. Big time!
- People on their Facebook Page started to respond, many of them landing there due to a busy thread on Reddit (which I can’t find now…)
- It just got nastier and nastier. For example…
“WE ARE NOT FREAKING OUT. WE DO NOT CARE ABOUT A “WITCH HUNT’. I AM NOT A WITCH. I AM GODS CHILD. P*** OFF ALL OF YOU, F*** REDDITS, F*** YELP AND F*** ALL OF YOU. BRING IT. WE WILL FIGHT BACK”
THE USE OF CAPS LOCK REALLY MADE PEOPLE PAY ATTENTION.
Obviously we were hacked…
Once they had calmed down, they blamed hackers…
