Content marketing. You can’t escape it. The whole marketing world is still discussing it, singing its praises from the rooftops and evangelising about it until they’re blue in the face. However, there is a problem with this almighty entity…
The vast majority of it is utter garbage
Sorry folks, but it’s true. And who’s to blame? Selfish marketers. You see, content marketing should be carried out with one group of people in mind – your audience. Not your own personal development.
Pressure from the top?
Under orders from those floating above you to ‘do content marketing?’ Client’s pushing you to get on the content train? I bet some of you just want to tick the marketing boxes – do I do… social media? YES! content marketing? YES! Paid social? YES! I’m winning then!