Two hours. A long time? A short time? That depends on many things. When writing blog posts, many people would say that two hours isn’t very long. Actually, that’s about the average time I spend on a post. Last night, I wrote a post, while writing it, I thought it was great, you know, a real beauty. Then I read it again this morning.

It sucked…

It really, really did. It rambled on too much, my key point was often forgotten and by the end of the 764 words, I wasn’t really sure what the point of it was. Why had my writing slipped so much? Well, I had a superb weekend, my head was in a floaty, nice place after spending lots of time with family and friends (including my one-year-old son’s first encounter with Chimpanzees, an incredible thing to watch). I think my mental state at the time wasn’t conducive to effective writing. I wasn’t focussed on the post. I should never have started writing it. Very few people find it easy to write to a consistently strong standard (me included) and if the writer’s head isn’t completely in it, then the results do tend to suffer. Clear your head, do the annoying little tasks that may distract you and get on with writing a masterpiece. Focus, focus and focus again.

Back to the crappy blog post…

After reading the sub-standard post, I decided that it wasn’t salvageable. No manner of edits would make it worth reading. I’ve ripped it up, and started again. The overall subject of the post is fine, but trying to do a patch-up job just wouldn’t have worked. I needed a clear run at it.


I couldn’t resist a cute dog ripping something. Image courtesy of JohnWDavisJR on Flickr (Creative Commons)

Don’t be scared to start again

This applies to anything you create – while you don’t want to be constantly starting things over and wasting time, you must be able to self-criticise. You have your own standards, and your gut should tell you if you aren’t matching those. If we look at this from a marketing point of view and think about the audience – if your standards slip, and the content that you’re putting their way starts to smell a bit off, they will notice. If it doesn’t feel right, don’t publish it. We all need to use a little ‘trial and error’, but don’t plough on if you aren’t 100% happy with what you’re producing. Have the balls to rip it up and start again.

Now, for some musical excellence, watch ‘Rip it Up and Start Again’, by the mighty Orange Juice…

If you liked this post, please do share on Twitter –

Mike McGrail

Follow Velocity Digital on Twitter –

Find out about Velocity Digital’s services here.

blog comments powered by Disqus

Get in touch