A little break from my normal blogging approach today! Last night, I re-read the excellent ‘It’s Not How Good You Are, It’s How Good You Want To Be’ by the late, great Paul Arden. Paul was a massively respected ad man and author of many well-loved books on creativity and motivation. The book is full of wonderful little quotes that ring very true to me and should be considered not just by people working in marketing, but all areas as great guidance for success and delivering things that will delight your clients, customers et al. Enjoy…

“Do not seek praise, seek criticism”

Fact – you rarely get praise in your working life, so don’t strive for it, look for criticism and use it to make yourself better. Of course, if you listen to the criticism and find it is unfounded or unhelpful, you can reject it.

“Do not covet your ideas. Give away everything you know, and more will come back to you”

Many people struggle to swallow this one, but it is very true. Take a business blog as an example, if you share advice and ideas via it, you will win friends, but also show you know your stuff and are willing to help. It will lead to business.

Image courtesy of paularden.com

Image courtesy of paularden.com

“Do not put cleverness in front of the communication”

I love this one. Too often the message is lost when creative types get carried away or too precious about being different. Creative can often be too quick a fix. Clients love creative and can often be blurred by it, but at the end of the day, they need their message to be absorbed and acted on. That is success for them.

“When it can’t be done, do it. If you don’t do it, it doesn’t exist”

I’ll use Paul’s words to explain this – ‘A new idea can be either unfamiliar, or silly, or both. It can’t be judged by description. It needs to be done (made) to exist. It is unlikely that anyone will sanction the cost of something they don’t understand, therefore you have no choice but to do it yourself’. Amen Paul. In many ways, digital allows us to do this.

“Don’t give a speech. Put on a show”

When speaking, make things visual, make people feel something and look to connect with the audience. While they do want to hear what you have to say, as humans, we like to be entertained.

Hope you enjoyed reading that folks. Have excellent weekends.

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