British Milk Council Twitter Account Turns Sour. Or Does It… [Updated]

Please read to the end of this, you’ll see how my understanding came to light as I was writing it…

I’ll warn you now, this is not safe for work! Take a look at this Twitter thread:

JASON LOG OUT OF THIS ACCOUNT NOW OR I’LL CONTACT TWITTER SUPPORT.

— BRITISH MILK COUNCIL (@BuyBritishMilk) April 16, 2018

British Milk Council uses Windows XP!

— BRITISH MILK COUNCIL (@BuyBritishMilk) April 16, 2018

Jason you’re punishing the whole organisation for the mistakes of a few. I wasn’t in the meeting but we can sort this out amicably away from Twitter. Check your works email.

— BRITISH MILK COUNCIL (@BuyBritishMilk) April 16, 2018

Too little too late, Donna. THREE YEARS I worked my arse off for British Milk Council. I built the brand from the ground up. The #ManMilk promotion? My idea! YOU DON’T DESERVE MY MAN MILK, DONNA

— BRITISH MILK COUNCIL (@BuyBritishMilk) April 16, 2018

Is this a stunt?

I can’t help but feel that this is a very abusive and odd attempt to jump on the Wetherspoons withdrawal from social media that I wrote about yesterday. Perhaps with the aim of raising the profile of The British Milk Council via a stunt. It takes some bottle to go down this root. It’s certainly gathered attention!

If it’s not a stunt, then why are the tweets still there? Even if Jason was the only person with the password, surely a reset email could be accessed by an admin? The clot, I mean plot thickens.

Wait. Digging deeper…

I’ve skimmed their earlier feed, and here’s an odd tweet from last week:

“Milk,”

RETWEET THJS IF YOU AGREE

— BRITISH MILK COUNCIL (@BuyBritishMilk) April 11, 2018

There’s some humour here with the initial sentiment of the tweet, but is it really a constructive piece of content? I’ll ignore the typo for now. Their feed is generally amusing (or at least trying to be):

Look at this absolute unit. pic.twitter.com/SSTgf6rjkb

— BRITISH MILK COUNCIL (@BuyBritishMilk) April 10, 2018

Here’s the #ManMilk that Jason referred to:

Someone at our milk processing plant done goofed and put a red sock in the milk churners. So as not to waste it, we’re going to sell it as milk for women, but sarcastically. We’re calling it Man Milk. #ManMilk pic.twitter.com/d8znf8Nn0L

— BRITISH MILK COUNCIL (@BuyBritishMilk) March 6, 2018

Wait. Hold the bus. The British Milk Council doesn’t even exist!

As I write this and research, the whole thing’s unravelling. That’s live reporting for you!

There’s nothing in this search result that relates to it. Sure, there’s milk.co.uk and some other stuff, but what’s the connection there? Is the whole thing a sham? A mere spoof? I think I may have had my udder pulled. Holy cow.

Bravo spoof account owner, bravo…

Update – Rumours circulating that this is the owner of the spoof account:

BREAKING: I’ve managed to track down Jason from @BuyBritishMilk and can confirm that:
(a) he is real, and
(b) he’ll be speaking to me for an EXCLUSIVE interview

— heartbeeps (@hrtbps) April 17, 2018

Further update – This post has received endorsement via @hrtbps, the spoof master:

How the fuck do people actually think that @BuyBritishMilk was real?

These are like actual people, who are verified and get paid to talk about the internet.

Insane. https://t.co/fTGpuKKzkJ

— iForward, Clobber! (@YesTom) April 17, 2018

Hi Tom. I’d never heard of the account before today. Then I thought I’d write about it and as I was doing the digging, it was clear it was a spoof. That’s communicated in the post.

— Mike McGrail (@mike_mcgrail) April 17, 2018

I actually like the post. The realisation in real-time is excellent. 👍

— heartbeeps (@hrtbps) April 17, 2018

I do love it. And you’re right Mike, you did the right thing. I think you were the straw that broke the camels back of people I’ve seen thinking it was real. It’s classic hrtbps really.

— iForward, Clobber! (@YesTom) April 17, 2018

This post has been attracting a lot of traffic to my site, I’ve broken that down in a data-led post here.