Cheeky Chompers Balblair

Cheeky Chompers

"Help us launch our product to parents online"

Cheeky Chompers is a baby accessory brand that launched in early 2012. I worked with Cheeky Chompers from launch, helping them to establish their brand, raise awareness of their products and drive sales. It was great to work with them during an intense growth period within their business as they expanded into new markets and retailers across the world. Here’s what I did for them:

  • On-going management of Cheeky Chomper’s social media platforms and their content strategy. The combination of these services was responsible for over 45% of all traffic to the Cheeky Chompers site and impressive product conversion stats. A focus on engagement and customer service via social media contributed heavily to those successes.
  • Creation of a social media and content marketing strategy designed to raise awareness of the product, reach out to and engage with their target audience.
  • Writing of content plan including creative routes across blogging and key social media platforms
  • Blog post writing
  • Social media management on the night of their Dragons’ Den pitch, ensuring huge amount of queries were answered and that the opportunity to drive qualified traffic to their site was optimised.

“Mike and the Team at Velocity have been an invaluable ‘extension’ to our team. They have taken ownership of our social media marketing, creating a strategy which they then delivered across various platforms. This has helped us reach customers far and wide in a proactive approach. The growth and conversion of sales through social media was well managed and reviewed and tweaked as we grew to make sure it was constantly relevant and working for us as best as possible. We are sad to move on but due to our rapid growth we have now taken the leap to employ someone to manage social media internally, we just hope we can keep up the success!”

Julie Wilson Co-founder of Cheeky Chompers
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