Does mobile marketing even exist? Is it stupid to separate mobile from ‘non-mobile’ marketing? Should everything we do from a digital point of view be done with mobile in mind? A big debate and not one for now. Instead, lets look at some interesting stats regarding mobile email usage.

StateofGlobalMobileNEW

Key nuggets

  • Email open rates are the highest on iPhone at 23%
  • Mobile email open rates in the UK stand at 23%
  • 41% of those who open an email on their mobile device read the whole thing

Thanks to Kyle Lacy and Exact Target for the Infographic.

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