Incase you hadn’t heard, Samsung released their new smartphone, the Galaxy S4 last week. It has some pretty impressive features and is pleasing on the eye. Anyway, this post isn’t about the phone as such, it’s more a tip of the hat to Samsung for opening up the story of its design via video content. I wrote last year that letting people know the story behind your product design and production is a great source of content and Samsung are taking that premise and running with it. Watch the video below:

Now while the video is a little too long, it does do a great job of taking the people behind the design and using them to tell the story. It always pays to put the people who are passionate about a brand, product etc out there, especially in cases such as this, where the product is something that many end-users are massively passionate about too. Nice moves Samsung!

What did you think of the video?

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Mike McGrail


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