Introduction to Content Marketing Strategy (Presentation)

I’ve been out and about lecturing recently, at Strathclyde University and Glasgow College. The focus of my lectures has been content marketing, introducing it to both masters and HND students. You can see what I have been presenting below. Some of the slides are pretty text-heavy, something I try to avoid when presenting, however I wanted to make sure the presentation could be used at a later date by the students. Hopefully you find it useful as a ‘starter’.

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Mike McGrail

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