The people at KLM really get how to use latest digital tech to create great experiences for their customers. Their latest project allows you to create a map of your next travel destination, complete with recommendations for things to do, directly from your friends that have been there before. Doesn’t sound that innovative right? Well, the thing is, once the map has been created, you can choose to have it posted to you. Yes, an actual paper map, and best of all, for free. Very, very cool. Watch the video below for more.

Is this something you’re likely to make use of?

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