I’m writing this post to inform anyone who may be interested that Velocity Digital is changing direction in the New Year. I’ll be focussing on digital marketing consultancy and strategy (which has also been a key area of Velocity’s work, led by me). Unfortunately that means that the wonderful Velocity team will be moving on to pastures new. Jenny, Siobhan, Tim and Loic will do very well in the next stage of their careers and have been brilliant.
Why the change?
Over the past 2.5 years, our key service has been social media management, this has been in response to demand and we’ve been doing some great work for our amazing clients. Having this as a key function wasn’t my intention when I started the business, however there’s many a reason that turning away work in a new business isn’t wise. The fact is, the demand for this service is on the slide. Not just for Velocity, but for many other businesses offering similar services – this has been confirmed by people at other, more established agencies. I’m not saying that outsourced social media management is over, but I don’t think it is sustainable as a key service for agencies of our size. I do however believe that businesses are truly seeing the value of social media now – in fact some of our clients are now building in-house teams to handle it as our work has helped them to quantify the value. I suspect that trend will continue. As a young business, I need to make market-led decisions and that is the reality of this change of direction. All client projects are of course being fulfilled
The Velocity team was assembled in order to deliver social media management and have been a part of many great successes for our clients. The new direction means that there’s unfortunately not a natural group of roles for them. Thanks to you all for being part of Velocity, it has been a pleasure.
I’ve got a number of exciting consultancy projects lined up (more on those in the new year) and the Velocity team will be working their magic elsewhere. All the best folks.