I chat to one of my favourite marketers, Dave Chaffey about the digital marketing world in 2015 and what we can expect in 2016. Packed with excellent advice and guidance on resources and tools!

Links and golden nuggets – make sure you listen to grab them all!

  • Dave is the CEO of smartinsights.com
  • Their blog is a must-read!
  • Dave recommended using Google tools such as Keyword Planner and Search Console
  • Don’t be without a social media management tool and the same goes for email marketing!
  • Dave’s 8th ‘p’ of marketing is partnering – look to who you can partner with to share data and insight and create excellent content with
  • He recommended reading the BuzzSumo and Moz report on shares and likes from over 1 million articles
  • 2015 was a year of set-backs in many ways – social media becoming much harder from an organic perspective was a key example of this
  • He felt that LinkedIn took a major step back the way, especially with changes to Groups
  • One of Dave’s key points was that we should all be looking to organic search and the SEO around it over an above social media
  • Re-targeting will get bigger in 2016 and should be a key part of planning

There’s so much more in the 30 minute interview, so be sure to listen! Thanks very much to Dave for taking time. Follow Dave on Twitter – @DaveChaffey and have a chat!

There’s so much more in the 30 minute interview, so be sure to listen! Thanks very much to Dave for taking time. Follow Dave on Twitter – @DaveChaffey and have a chat!

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