You can’t get away from the fact that to achieve real success in social media these days you need to be using the right blend of ‘organic’ and paid activity. In order to make the most of paid social media, you need to have a strategy in place, one that will return great results for your business, in an efficient manner. The strategy is all good and well, but you then need to be able to deliver those ads in the best possible way. We can help with both!

What can social media advertising do?

A key attraction of social media advertising is the targeting. It allows you to target people based on so many variables, from geographic location, to marital status and so much more. Our personal favourite is interest-based targeting that allows you to target people based on subjects, brands and so on that they interact with on social media, creating a much ‘warmer’ audience.

In terms of the output of paid social media activity, it’s a fantastic method for driving people to take an action – whether that be clicking through to a piece of content, a product page, data capture – really whatever your goals are, the key is working out the best approach.

What does it cost?

The key platforms such as Facebook, Twitter and LinkedIn have no minimum spend, and with the right approach, you can get results with relatively low budgets. We like to think that regardless of the size of a business, you can use social media advertising and see genuine results.

How does our paid social media advertising service work?

The first thing we need to do is create a strategy for you, as without that, the ship will be rudderless! There’s a one-off cost for that piece of work. Once that strategy has been agreed upon, we will then charge you a set monthly fee for creation, publishing, managing and optimisation of your social media ads. We’ll also give you a weekly stats update and an in-depth monthly report on your ad success, this includes a look at what the ads are achieving on your site. Our monthly fee increases as your spend increases – we’ll only recommend a increase in your budget when it’s truly the best time to do this and makes business sense.

Of course, you need to pay the platforms for the adverts – we guide you on what you need to spend in order to create an impact without stretching your budgets. The payments are made through our sales accounts with Facebook, Twitter, LinkedIn etc so that you don’t have to worry about the associated admin.

We’d love to help you make the most of social media marketing, so why not email us or call 0131 344 4599 and we can have a chat!

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