Hunter Hayes used Spotify’s streaming data to pick where to tour

The wonders of data.

Hunter Hayes, a country music star, is no stranger to being innovative. He released his newest EP ’21’ purely on streaming platforms, ahead of a physical record and digital store release. Now, he’s picked his tour dates based on data from Spotify plays.

He will play 21 dates in total (21 stops, his album is called 21, clever). Those who stream his music the most in each city will get early entry to the show, a meet-and-greet and signed memorabilia. And one lucky fan — the most loyal streamer — in each city will earn a free one-year Spotify subscription.

It’s just a really clever use of readily-available data to inform the other parts of his career. There is no point in him picking a tour date in Boston (for example) when nobody listens to his music there whilst his fans in a tiny college town in Carolina miss out despite him being able to draw in a decent crowd. I imagine more and more artists will do this as it minimises the risk factor of not selling enough tickets for shows.

As an aside, here is a link to a pretty cool resource from Spotify which gives you a musical map showing the top played songs in hundreds of cities around the world.

Read the article here.

Blackpool delete Twitter account after calling fan an ‘a******* w*****’

I think we can all see that this isn’t a good thing.

Blackpool, currently mired in all sorts of footballing and financial turmoil, have had to go into damage-limitation mode after an ‘official’ club account started sending abuse to a fan over a charity bet.

Blackpool then released a statement saying it hasn’t been in use by the club for some time and that no current employee has access to the account.

Bit of a lesson for brands here – always make sure that your social accounts aren’t accessible by only one person, or worse, forget that said person has access after he’s left your business. It may seem like common sense, but it can help you avoid situations like this.

Read the article here.

Pearbuds

Another week, another tech crowdfunding project.

You obviously get bluetooth headphones/earphones which are ‘wireless’, except they’re not really wireless because they’re wired from ear-to-ear. Now though, Pearbuds have designed truly wireless Bluetooth IEMs which look amazing but also stupidly easy to lose.

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They also come with this charging case, which means you don’t need a power outlet. According to a Digital Trends interview the CEO did, you can get about 18-hours of charge from them. I’m a little skeptical about that but he’s the man (I hope) with the data in front of him.

Lucy the ‘Smart Mirror’

Everything is ‘smart’ these days.

Lucy is a globe-like smart mirror which you place in a sunny spot, point the ‘pointer’ towards where you want more light, and it will do the rest. The solar-powered (obviously) Lucy is equipped with sensors and photovoltaic cells which means that it will tilt the mirror to follow the sun throughout the day, ensuring that it sends as much light as possible to darker areas.

Here’s how it works, in pictorial form:

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The beam reflects off the roof, giving off more of a glow as opposed to a cold, harsh beam that you would get from an office light. “Lucy is also smart and self-reliant. It turns itself on in the morning and shuts off at night.”

It’s actually a really cool idea, that working in conjunction with something like Nest, could save you an absolute fortune on electricity and heating bills. If you lived in Southern California, you could buy a few of these and you would probably never need to use a light again.

It is, however, a bit of a luxury product. For the majority of us, it won’t be able to replace the need for light fixtures totally, only helping you avoid putting them on for those hours where you get daylight and don’t have a window. So sorry Finland, these won’t work in your winters either.

If you live in a sunny place, and have windowless rooms, Lucy is available to preorder for $199 each, which you can do at preorderlucy.com.

Advertising more relevant to millennials, finds study

An Acxiom report judging how different age groups perceive the relevancy of advertising to them has found that 22% of consumers aged 18 to 34 would say that adverts they see are increasing in relevancy, compared to just 10% of those aged 35+.

 Perhaps this is unsurprising. Millennials are digital natives, and their media habits reflect this also, shunning TV and Radio for Netflix and Spotify, both of which can use user data to send more relevant ads to users.

Read the article here.

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