I spent a brilliant day both speaking and mingling at On the Edge London this week. I really enjoy event speaking and was delighted to be asked to speak at this event. The conference itself was an intense day of digital marketing talks and sessions, with everything from PPC to email covered. My talk was entitled ‘Without Content we are Nothing’ – I’d been asked to cover content marketing, and as you can see below, it covered the fact that content marketing is nothing new, the advantages of a content led approach and gave practical advice on how to identify and create content that delivers for your customers and prospects and your business.

I really enjoyed the experience and the other talks, this was a conference that was filled with marketers, which meant the level of questions and comments was excellent. I also sat on a panel at the end of the day which attracted a lot of questions from the floor. All in all a great day, and I’d recommend the On the Edge series! Thanks to Natasha and the team for asking me to speak, and to the other speakers and attendees.

And pose.

And pose.

Here are my slides. If you click through to slideshare there is a basic transcript and video links.

Mike McGrail – OTE London – Without Content, We are Nothing from UK Marketing Network

I’d love to speak at your event! Please do contact me if you’d like to discuss!

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