I carried out my marketing degree at Edinburgh Napier and have always been keen to stay involved with the university as I think they are really on-the-ball when it comes to marketing courses and produce some excellent graduates. When Nick Finnin from The Moffat Centre asked me to get involved in a student project, I was delighted to accept.

What was the project?

I took part in the growth strategy segment of the International Entrepreneurship Exchange Programme. Every year, Edinburgh Napier co-ordinates a student exchange with Hamburg University (this is the 10th year). My task was to brief a group of four students on Velocity Digital, and give them some key points about the business from a future growth perspective. I stated my aims for how I’d like the company to grow and their task was to assess the business and then come up with ways in which that growth could be achieved.

I was impressed

At the end of the week, myself and six other business owners went back to Edinburgh Napier and heard the thoughts of the students. It was very clear that the students had understood my business, the issues of selling knowledge and had a very strong grasp on business models in general. They really did give me some food for thought. Different perspectives are always valuable. It was fantastic to be involved in the project and to see the enthusiasm of all of the students taking part. Big thanks to Eddie, Stefan, Sophia and Clara for their time and to Edinburgh Napier for asking me to get involved.

L to R - Eddie, Clara, Sophia and Stefan.

L to R – Eddie, Clara, Sophia and Stefan.

Mike McGrail


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