VMP Ep.22 – Slack rules, UTMs FTW, buying followers and much more!

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In this week’s episode I look at Twitter’s earning call, talk about Slack’s effect on email usage and Facebook using 2G web access. I answer a user question about buying Twitter followers and encourage you to be tracking your social activity with UTMs. It’s a short, sharp show that delivers the latest news, views and advice across social media, digital marketing and beyond. Oh, and there’s music from Iggy Pop, Cream, Queen and Dire Straits. Nice.

News

• Twitter shares slip despite profit increase
• Facebook 2G Tuesdays
• Slack is actually reducing business email use

Music – Iggy Pop – Bored

Listener question

Thanks to Owen for his question about buying Twitter followers. The summary would be that I don’t recommend it as you’re going to struggle to put a true value on a new follower – Owen got stung for £2.50 per follower. You’re far better using the ad model to drive targeted people to a piece of content that serves you (and them) a purpose. If you’d like me to answer your question in the show, feel free to tweet @mike_mcgrail or email me.

Music – Bicycle Race by Queen

Deep-dive – UTMs

I spoke about the need be adding UTMs/parameters to your links that are used in social, email etc with the aim of driving people to your content/site. This allows you to track the effect of a specific tweet, Facebook update and so on. There’s a great post and tool for creating them here.

Music – White Room by Cream

Chat and shout-outs

• I mentioned my Social Media Briefing course in Edinburgh on Nov 26th, find out more here
• Big up to Charles Cameron (@C_Cameron) for the tweets and review and the same goes to Amy Charlotte (@_AmyCharlotte) thank very much indeed guys!

Thanks for listening! Please leave a review on iTunes etc if you have the time!

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Header image via Shutterstock